Archive for the ‘Newsletter’ Category
Thursday, January 20th, 2011
 For the very first time, ever, you can enjoy 30% off our top smoothing styles. These hot looks eliminate the need for the second layer of shapewear because the smoothing is built-in.
Glamour Embellished Tank
Jewels take this strappy tank from basic to rock star! Pair with a black skirt or layer under a blazer for a cool and sophisticated look!
$96 NOW $65
Gwen Racerback Tank
With a removable necklace, racerback style and extra long design, you get perfect coverage for leggings (like our Yummie pair) or your favorite jeans.
$96 NOW $68
Ellie Long Sleeve Top
Smoothing updated classic that suits most body types. Layer an oversized sweater and enjoy a stylish casual Friday or comfy weekend brunch.
$138 NOW $97
Jane Long Sleeve Embellished Top
Trendy structured shoulders, in two
of our favorite colors, black and gray.
Tall boots and black pants give you
a tailored look that screams fun.
$118 NOW $83
Ella Rae Long Sleeve Dress
One of my must have styles, when you rock this dress with tights and boots, you’re dressed for day to night. Also perfect for packing in that suitcase.
$228 NOW $160
Grab these sizzling styles while you can, at never-seen-before prices, and enjoy yummie, sexy, comfy fashion that looks as great as it feels.
Stay Yummie!
Tags: ella rae, ellie, fall 2010, glamour, gwen, jane, sale, top 5
Posted in Newsletter | No Comments »
Friday, December 10th, 2010
 Hi Yummies!
Holiday shopping can be overwhelming. But don’t fret! Here’s a fast and easy Yummie Tummie gift guide for every one on your “Nice” list – and maybe even a couple from the “Naughty” list.
You can find a Yummie Tummie style to help everyone on your list feel smooth, shaped and oh-so yummie. Plus, one-stop shopping means you have more time to relax and enjoy a second glass of holiday cheer. Tis the Season to Eat, Drink and make everyone feel Yummie.
For your:
 I love holiday gifts so much that we’re also giving away a pair of Glamour Embellished Tanks to four lucky Yummies – one to the winner, and one as a gift for someone she loves.
Tags: gift guide, holiday
Posted in Newsletter | 1 Comment »
Sunday, November 21st, 2010
 Dear Yummies,
Thanksgiving Turkey! Mashed Potatoes! Pumpkin Pie! Whatever your favorite, this is the time of year when we all start putting on the extra pounds! But don’t stress out about it. Just remember my famous last words, Eat, Drink and Be Yummie this holiday season because we got ya covered!
‘Tis the season to treat yourself’ with the new Yummie Tummie styles that slim, smooth and shape you, just in time for holiday party dressing! Our new holiday pieces will bring versatility, comfort and slimming style to everyone’s closet! The new Roz Ruffle Tank is perfect for day-to-night and our Glamour Embellished Tanks will rock your shape for every occasion!
Kara Vest
Dress up your denim with this luxe velvet vest! With a quick zip up the front, you’ll instantly smooth your line and define your waist!
Glamour Embellished Tanks
Get your glamour on! With two rows of festive “jewels” and stretch satin binding, this feminine “Undercover” strappy tank is as funky and fabulous as you are!
Roz Ruffle Tank
The Roz is feminine, flirty and flattering, with ruffles on the outside, and the hidden “slimming” on the inside. From weekends to weekdays, or a night on the town, you’ll be ready for any occasion in your new favorite top!
Invisible Skinny Tank
The newest body basic tank with the latest “invisible” look – it smoothes on the inside, with a top layer of stretch cotton and no visible seams. The ultimate in versatility, you can dress it up for fancy events, or go cozy with a sweater for a family get together!
Strapless Slip
Be lacy and racy in our strapless slip! It slims and smoothes your tummie, hips and thighs, and the cotton bust lets you pick the bra that’s just right for you. Perfect under a little black or festive red dress!
Emilie Pantie
Get cheeky and sexy in one of our favorite new bottoms, the Emilie! This full coverage brief will smooth and shape your tummie with full support under your favorite holiday dress, skirt or pants.
So go ahead, indulge in a little eggnog, or nosh on that mini quiche. This holiday season, I’ve got you covered in easy to wear, easy to love, slimming, smoothing and sexy styles!
Enjoy the start of the holiday season and Be Yummie!
Tags: emilie pantie, glamour embellished tank, holiday, invisible skinny, kara vest, roz ruffle tank, slip, strapless, styles
Posted in New and Exciting, Newsletter | No Comments »
Monday, November 15th, 2010
 Dear Yummies,
Now is the time to stock up on your favorite Basic Collection styles like the Original Tank, Strappy Tank, and your all time favorite, the best-selling Skinny Tank.
You asked, so we added sizes and colors to the soft, stretch cotton Skinny, which is now available in XS-3X — it fits up to an F cup — and regular and long lengths. Wardrobe boosting colors include: black, white, nude, merlot, chocolate and charcoal.
Slim and shape your tummie under cozy winter sweaters, pair with your Yummie Tummie leggings or wear to your favorite yoga class. The Yummie Tummie Basics Collection makes outfits yummier for everybody, and every body.
Try your favorite Tank in a fresh color, or experiment with a new style. Or get both — remember, you’ll enjoy free shipping on every order over $100.
Tags: basics, original, skinny, strappy, tank
Posted in Newsletter | 3 Comments »
Thursday, October 28th, 2010
Dear Yummies,
I’m loving the adventurous, wearable trends that are so popular this season, especially because they are so versatile, and pair up easily with closet staples. With a few well-picked pieces, you can update your wardrobe with super hot utility-chic, nautical and ladylike looks.
To show how easy and fantastic these looks can be, I got together with New York Nonstop’s Roseanne Colletti, and Bonnie Fuller of HollywoodLife.com, and we styled several models. Check out the shots from the segment to see all of the looks, including these highlights:
  
Skinny and dark, low-rise jeans carry the rocker glam trend into Fall. And don’t fear stripes! Traditionally women worry that stripes make you look heavy, but the throw style of this wrap is flattering and chic. The essential element to this look is the Yummie Tummie Skinny Tank that blasts away your muffin top: it smoothes out your tummy for a clean line and sleek look.
Tough and sexy utility is the look here, pairing a basic black t-shirt with a beautiful, ruched and sexy skirt, lots of bangles and booties, thigh high or peep toe bootie. The drape of this mini lets you relax your middle while the Yummie Tummie ¾ sleeve crew neck t-shirt gives you the smoothing power you need to be your streamlined best.
The dress remains a strong silhouette this season. Hemlines are all about the knee, either just at or way above. The Ella Rae is one of my personal wardrobe essentials, because it’s easy while being on trend. The shoulder detail and length add sophistication, while its slimming inner panel smoothes your shape and boosts your confidence in clingy but delicious rayon knit.
Love the looks? Check back soon to see the video for even more style ensembles and remember, you always get free shipping on orders of $100 or more.
Tags: bonnie fuller, ella rae, hollywood life, new york nonstop, roseanne colletti, skinny tank, three-quarter sleeve t
Posted in How to Wear It, Newsletter | No Comments »
Thursday, October 7th, 2010
 Dear Yummies,
Today I want to talk about something really close to my heart: supporting breast cancer survivors through their healing process.
A few years ago, my dear friend Leslie was diagnosed with breast cancer. Aggressive treatment, including extreme radiation, saved her life. But it also left her skin so sensitive that the pressure of a bra was painful.
When she told me that the soft cotton of her Yummie Tummie was the only thing she could bear to have on her skin, I felt so happy that even in the smallest way I had helped her feel better and sent her a box full!! And I promised, “I’ll find you something to make you feel great again!”
I was speaking as a friend, but it was the designer in me who rejected all the breast cancer tops I discovered: rough fabric, uncomfortable straps and short, impractical jog bra styles that fit awkwardly under clothes. Plus everything was all ugly “make you feel sicker” medical gear!
Breast cancer treatments strip you down. I’ve watched too many friends lose their hair, eyelashes, eyebrows and breasts, in order to keep their lives. I decided to create something useful, beautiful and comfortable — something that builds up these brave survivors and honors their fight: The Survivor Tank.
The lightweight Survivor Tank is made of extra-soft cotton, and has a built-in bra, with gently molded cups and pockets to hold prosthetics. The straps are wide, padded, and adjustable for maximum comfort.
The cotton-covered Yummie Tummie shaping panel provides gentle support, even acting as a medical helper after post-liposuction/reconstructive surgery. You can size up or down to get just the right amount of structure. Plus you can step into the tank and pull it up – no painful arm-lifting required!
Compared to the other breast cancer tops out there, the Survivor Tank is a peach to their apples!
We very proudly donate 100% of the proceeds from the Survivor Tank to The City of Hope Research Foundation. This inspiring organization is both a hospital and a biomedical research facility, treating and healing people with leading-edge therapies. I had the honor of getting to know the City of Hope this past April, when I was a recipient of the Spirit of Life award.
If you — or a woman you love – are in this fight, I hope the Survivor Tank can make a difference for you!
Tags: breast cancer, city of hope, kelly rowland, survivor
Posted in Newsletter, style of the week, Yummie Tummie Gives Back | No Comments »
Friday, October 1st, 2010
 Hi Yummies,
I love exchanging my favorite fashion and beauty finds with everyone I meet! Yes, I’m that lady in the dressing room, reaching into her bag to show you the best mascara or stopping you on the street to ask about your amazing shoes or bag. I’m always on the hunt for the next great thing!
And I’m so lucky to have all of you to share my favorite fall must-haves and finds with. I hope you get as much enjoyment out of these picks and discover a little favorite find of your own in a few of them.
Givenchy Phenomen’Eyes Mascara
The round applicator is ingenious! Every last lash gets attention, for WOW eyes.
Lip Fusion XL Lip Gloss
This stuff pumps up my pout! It’s gloss with a bonus and lasts on my lips the longest of any I have tried!
Boom Boom Push-Up Brow Highlighting Pencil
This 2-sided highlighting pencil is the perfect secret weapon for every woman’s makeup kit, creating the illusion of an instant eyelift! One side creates a subtle matte look for daytime enhancement. The other side is fun and sparkly, for nights out disco dancing until dawn!
Alexander Wang Devon Graphic Ankle Bootie
He always combines sexy with understated elements, and this pair is no exception. The neutral grey suede mixed with lizard print make these hotties a fashionable transition from summer to fall. I was even stopped at fashion week so they could photograph my shoes!
Gigi and Zaza Kids Footwear
While we’re talking footwear, my three-year old mini-me fashionista, Ella, is crazy about all of these pretty European and simply elegant shoes (she loves the ballet leather flats!). And my five-year old son, Jax, thinks the high tops are cool – yep, both my kids got my style smarts!
Eugenia Kim and Rag and Bone
I am on the hunt right now for wool felt fedoras and slouch knit caps. They’re pure versatility: hide your hair or hype your style!
EBOOST
Speaking of travel, EBOOST is my favorite vitamin-filled energy booster. I depend on it even more when I’m on the road to help me feel great every day.
Yummie Shaping Leggings
I’ve been wearing these non-stop all summer. Now I’m ramping ‘em up for a fall on-the-go:
a little bit trendy in shiny tricot, in the newest shade of gray (which by-the-way is the new black this fall), with ankle booties and a printed silk scarf from the 4 Peace Good Charma collection or a little bit classic in black cotton, a pair of converse and a my favorite wrap cardi from Vince.
Whichever style you love, these leggings smooth and slim your tummie, tush and thighs — and are so comfortable! They are a my number one must-have for every woman this fall!
I hope you enjoy checking out these Yummie Finds for fall as much as I enjoyed sharing them!
Tags: fall 2010, fashion picks, hot picks, style advice
Posted in Heather's Closet, New and Exciting, Newsletter | 1 Comment »
Wednesday, September 1st, 2010
 Hi Yummies –
I’m not sure how it happened so quickly, but Fall is calling! And I’m answering with a new selection of sexy and smoothing Shape-Tember styles.
New comfy basic colors and styles are perfect layered under your sweater-weather favorites, you’ll want to show it off in must-have, sophisticated ready-to-wear pieces and the latest lingerie will get you sleekly and chic-ly into your favorite fall looks!
Freshen Up for Fall
Refresh your favorite tanks, the Original and Skinny, in four beautiful wardrobe-expanding fall colors: charcoal, merlot, navy and chocolate.
The Only Basics You Will Need – All Season
You know that item of clothing you want to wear every day? Here are three new styles to add to the rotation, all with built-in three-panel Yummie Tummie shaping and covered in a soft cotton fabric, with no exposed seams (go invisible!)
- 3/4 and Long Sleeve Tees are feminine, flattering, and totally comfortable in 4 colors: black, white, chocolate and charcoal
- Slimming Turtleneck has detailed design, including a neckline that can be worn as a slight cowl or gentle fold – I say it’s a basic, but it might be a fashion must-have!
Dazzling Darling: Meet Jane
The latest addition to the so-hot ready-to-wear Yummie tops collection: the Jane Long Sleeved Embellished Top. This fashion statement boasts jet bead epaulette shoulders, balanced with a slightly skirted bottom. The smoothing and shaping is built-in, so you have the confidence to rock this glam look with jeans, black pants or the shortest mini!
Feeling Kicky
Leg flashing fashions are everywhere this fall, and we have the Shaping Leggings to keep you warm, slender and stylish in the cold weather!
Pick from:
- length: regular or Capri
- fabric: cozy knit cotton or fashion-forward shiny tricot
- color: classic black or charcoal grey
Sweet, Sexy and Versatile Lingerie!
This season’s intimates have all the signature benefits of comfort and versatility with a piece or two you just might want to show off!
- With a sexy surplus cross V neckline and adjustable satin straps, the lace-covered Sarah Tank is perfect under a sheer blouse, or structured jacket
- The pretty and sexy Bustless Slip slims and smoothes your tummie, hips and thighs (and bonus: wear your own bra!)
- The chic and sleek Minnie is the perfect shaping slip to pair with the shortest of mini skirts or dresses. (and bonus: this stays in place thanks to elasticized silicone side seams!)
And Enjoy Free Shipping for Labor Day Weekend
The focus for fall is often back to school but I want to encourage you ladies to remember it’s also about back to YOU! Enjoy the last weekend of summer and be yummie this fall!
Tags: fall collection, september, shape-tember
Posted in New and Exciting, Newsletter | 1 Comment »
Wednesday, August 25th, 2010
 Are you seeing the same baby boom around you that I am? Two close girlfriends plus my upstairs neighbor are all expecting. Mazel tov!
And we all know that everyone loves buying presents for babies. But I make a point of remembering the mamas, especially right after she arrives home and needs some yummie love and support!
I gained 68 pounds when I was pregnant with my son, Jax, who was born with bilary atresia. It’s a rare and life threatening liver condition, and getting him well enough to come home was the most important thing in the weeks after his birth. I didn’t have time or energy to work out, or diet to get back to my pre-baby weight — but that didn’t mean I was happy showing my belly to the world every time I reached in to adjust my nursing bra!
When I got pregnant with my daughter, Ella, a few years later (and gained 63 pounds!) I remembered my disappointment with the nursing tops on the market. So I designed the Yummie Tummie Nursing Tank that does it all: it allowed me to quickly and discreetly nurse my sweet girl, gave me gentle support around my core, slimmed my new post-baby tummie and was a stylish layering piece I could dress up or down.
Now I give the Yummie Nursing Tank to all of my expecting friends, who love it — especially the first-time moms! And the latest yummie collection has the perfect companion piece to the gift: the new Yummie Shaping Yoga Pants! I can’t seem to take these off! They slim, smooth and shape your tummie and are one of my most versatile pieces in my own personal collection yet!
Treat your Mom-to-be girlfriend (or yourself!) to this Yummie Mummie Combo. It’s a gift she’ll use — and love! — every day because it helps her look and feel great, without taking any time or attention away from the new center of her universe.
Note from a Yummie Fan:
If you are about to have a baby or just had a baby this is ESSENTIAL! I wear it pretty much every day; it looks great under everything… and makes breast-feeding a breeze! – Breanne in Grand Rapids, MI
Tags: nursing tank, yoga pants
Posted in Being a Mom, How to Wear It, Newsletter | No Comments »
|
